At Pointe Sarène, on the Petite-Côte (Mbour, west), Senegal confirms its strategy of economic transformation through tourism. The laying of the first stone of the Palmera Hotel & Resort, a 5-star complex with 253 rooms, marks a new step in upgrading the national offer, with a structuring investment of 16 billion CFA francs (approximately $26 million), entirely financed by Senegalese capital.
Presiding over the ceremony on behalf of the Prime Minister, Boubacar Camara emphasized the strategic significance of the project: “This 5-star complex illustrates the ambition to provide Senegal with infrastructures capable of attracting investors and world-class hotel operators.” A strong signal to international markets, in a context of increased competition between destinations.
Spread over nearly 5 hectares, this project is part of the development of the integrated tourist zone of Pointe Sarène, led by SAPCO-Senegal. Designed as a new generation seaside resort, it aims to diversify the offer and capture high value-added segments, especially high-end tourism and the MICE segment.
For Serigne Mamadou Mboup, this project reflects a broader vision: to make tourism a major lever for growth, jobs, and influence. He emphasizes an integrated approach combining competitiveness, sustainability, and inclusion: “We are structuring destinations capable of attracting investments while sustainably valuing our territories and integrating local populations.”
Led by Dall Bi SA, a subsidiary of the Senegalese Customs Mutual, in partnership with the Palm Beach Group, the project illustrates the growing power of the national private sector. This public-private synergy helps consolidate a competitive tourism ecosystem, based on local expertise and international attractiveness.
Beyond its high-end positioning, the Palmera Hotel & Resort is a major lever for territorial development: 400 direct jobs, over 1,200 indirect jobs, and an expected impact on local value chains, from crafts to services.
Aligned with environmental standards, the project integrates sustainable solutions (solar energy, water management, bioclimatic architecture), meeting the new requirements of global tourism.
By 2028, Pointe Sarène aims to establish itself as a reference destination in West Africa, illustrating a Senegalese model combining economic sovereignty, investment attractiveness, and international cooperation.
