The International Organization of la Francophonie prepares its first major communication campaign with TBWA \ Groupe

The International Francophonie Organization decided to trust TBWA \ Group for its first global advertising campaign as part of the International Day of the Francophonie, which will take place March 20.
“We are very happy for this strong commitment of TBWA / Group to promote the values held by the Francophonie. This campaign comes at an important moment for the Organization and its member countries. It is essential to make our action and our missions to a wider audience, “said Michaëlle Jean, General Secretary of the Francophonie.
“At TBWA \ Group, we are very proud to support the International Organization of the Francophonie and give more visibility to its action. It is an institution that radiates through the world of humanistic values ​​that we particularly need today, but its missions and the OIF marks remain unknown in France, “says Anne Vincent, Executive Vice-President, TBWA \ Group.
The OIF, representing 84 states and governments across 5 continents, takes advantage of the French language as a trait of extraordinary unity in the service of solidarity, respect for rights and freedoms, dialogue, cooperation, democracy, peace, education and training, digital innovation, the creation of cultural and linguistic diversity, human and sustainable and inclusive economic development, reconciliation through dialogue and understanding mutual.
The OIF is well today worldwide listening and alongside women, men and young people of great will, holders of bright ideas and able to move the lines.
TBWA / Group is the third largest advertising agency on the French market and recently voted Agency of the Year 2017.
For more information on the Francophonie: www.francophonie.org