BGFI Bank Côte d’Ivoire and SAAR Assurances Côte d’Ivoire have just concluded a strategic partnership, sealed on July 4, 2025 in Abidjan, for the launch of two new high value-added bancassurance products: “Job Loss Guarantee – Joker Employment” and “Unpaid Rent Guarantee – Joker Landlord”. This joint initiative aims to meet the growing financial protection needs of households and investors in an economic context marked by job insecurity and rental uncertainty.
The “Job Loss Guarantee – Joker Employment” is a first in the Ivorian market. It covers loan installments in case of involuntary job loss of the policyholder, while also offering a capital sum in case of death or absolute disability. This innovative product helps secure families’ financial commitments in the face of career uncertainties.
As for the “Unpaid Rent Guarantee – Joker Landlord”, it is aimed at property owners. It covers not only unpaid rents, but also damages to the rented property and legal fees in case of rental disputes. This product enhances the security of real estate investments, a key issue in a market undergoing structuring.
According to Kafèhè Silué, CEO of BGFI Bank Côte d’Ivoire, “this partnership with SAAR Assurances reflects our commitment to offer our customers innovative solutions tailored to local realities”. On the other hand, Loïc Kengne, CEO of SAAR Assurances Côte d’Ivoire, emphasizes the ambition to “leverage SAAR’s expertise to serve BGFI’s clients by offering them tailor-made products”.
BGFI Bank Côte d’Ivoire, a subsidiary of the BGFI Bank Group, continues to position itself as an innovative and customer-centric bank, while SAAR Assurances confirms its growth momentum and its focus on inclusive insurance. In 2024, SAAR recorded a growth of over 30% in its turnover, positioning itself among the top ten companies in the country.
With these two new products, both institutions affirm their pioneering role in bancassurance in Côte d’Ivoire, offering integrated offers to support the financial resilience of the population.
