Lomé, April 20, 2026 – The organizing committee of the Togo Media Foot Festival is pleased to announce the conclusion of a partnership with Société Nouvelle de Boissons (SNB), which officially joins the first edition of the event as a partner.
This collaboration marks an important step in the mobilization dynamics initiated around the festival. It also reflects the growing interest already generated by the initiative among leading economic actors, convinced of the media, sports, and social impact of the project. Through this collaboration, Société Nouvelle de Boissons (SNB) aims to associate its image with an event dedicated to promoting media, sports, and strong values such as unity, cohesion, solidarity, fraternity, and fair play.
This partnership will particularly highlight the promotion of DJAMA products as a whole, with a special focus on DJAMA PILSNER, the flagship product that the company markets in bottle formats of 65, 50, 33 cl and also in 33 cl cans. As such, the visibility of the brand and its products will be integrated into the various communication and entertainment activities planned around this football gala.
For the organizing committee, this alliance is a strong signal approaching this first edition, which aims to bring together media professionals, football enthusiasts, institutional partners, sponsors, and the general public around a unifying event.
“We are delighted with this new collaboration with a strategic partner whose image, reputation, and commitment will enhance the impact of the event. We remain convinced that this partnership will contribute to the success of the first edition of the Togo Media Foot Festival, while offering a great showcase for DJAMA products,” said Raphaël Aziamadji, Partnerships and Sponsorship Manager of the Togo Media Foot Festival.
An initiative by D.A F.C, a team of journalist footballers, the Festival intends to continue its mobilization with the ambition of offering media professionals, partners, and football enthusiasts an event that meets their expectations.
Through this partnership, Togo Media Foot and Société Nouvelle de Boissons lay the foundation for a promising partnership, focused on the success of the event and the promotion of a high-quality brand cherished by the public.
About the Togo Media Foot Festival
The Togo Media Foot Festival is a gala football initiative that brings together media professionals around sports, in a spirit of fraternity, conviviality, cohesion, and healthy competition. Led by D.A F.C, a team of journalists, it aims to become a major event for showcasing media actors through football. The first edition is scheduled for May 2, 2026 on the synthetic field of the University of Lomé.
About Société Nouvelle de Boissons
Société Nouvelle de Boissons is a Togolese brewery operational in the market since May 6, 2020 with the release of its first beer: DJAMA Pilsner. In terms of beer production in TOGO, SNB stands out for the quality of its products with carefully selected natural ingredients. SNB’s beer production meets German tradition standards.
About DJAMA
DJAMA is the first brand of SNB; it is an umbrella brand with five products: DJAMA Pilsner, DJAMA Lager, DJAMA 228, DJAMA Stout Porter, and DJAMA Panaché. This festival is accompanied by DJAMA Pilsner.
Press Contacts:
– Festival Togo Media Foot: Henri-Joel Dadzie – (00228) 92 16 87 06 Email: togomediafoot@gmail.com Facebook / Tiktok: Festival Togo Media Foot
– Société Nouvelle de Boissons: Jerry KATANGA – (00228) 70 49 95 49 – Email: j.katanga@snb.tg
