The challenges of Guy Martial Awona at the head of Orabank Togo

At the head of Orabank Togo since late April 2018, the Cameroonian Guy Martial Awona was officially presented Thursday, September 20 in Lomé, during a cocktail organized in honor of his predecessor Cheick Tidiane Ndiaye. Several challenges await him.
The former chief executive of Orabank Gabon will, mainly, maintain the Togolese subsidiary to the rank of the first bank of the place. With a record net income of 8 billion CFA francs in 2017, Orabank Togo holds about a quarter (22.5%) of market share in terms of deposits (317.4 billion CFA francs). and loans (292 billion) at 31 December 2017, an increase of + 2% compared to 2016 (310 billion).
Similarly, the balance sheet total exceeded 545 billion, or 23% of the Togolese banking market. For its part, the NBI rose by just over 7%, with customer parking constantly rising (189 212 of assets account at 31 December 2017, against 156 995 in 2016).
As a result of the acquisition of the Togolese Development Bank (BTD) in 2014, Orabank Togo announced a total balance sheet of CFA 585 billion at June 30, 2018, with a total customer resources of CFAF 367 billion for a total employment of 309 billion. Its net banking income stood at 14.5 billion with a cost / income ratio of 60%.
Beyond this maintenance, Guy Martial Awona will also have, in a banking environment marked by the strong digitization of competitors – including Ecobank, its biggest challenger on several aggregates – to demonstrate innovation with products adapted to the requirements of the customer base. Orabank Togo, the largest subsidiary of the group, will have to improve its services, and bring new products to customers and prospects, to reinforce its still threatened leadership.