Dates: November 19–21, 2025
Location: Casablanca International Fair (OFEC/AMDIE), Casablanca, Morocco
Under the auspices of: Ministry of Digital Transition and Administrative Reform
About the Event
EMECEXPO serves as a hub for innovation and digital technologies in Morocco and Africa. The 5th edition will cover digital commerce, e-marketing and affiliate marketing, fintech, artificial intelligence, and Big Data.
Support from the Ministry highlights Morocco’s ambition to become a regional hub for digital innovation and the digital economy, open to Africa and the world.
Strategic Initiatives
The event aligns with the Digital Morocco 2030 strategy and the Morocco Digital for Sustainable Development Hub (D4SD), an Arab-African center of excellence in artificial intelligence and data science.
The Hub aims to:
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Strengthen the capacities of SMEs and startups led by women and young entrepreneurs.
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Provide online learning modules, mentorship, and access to business platforms.
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Promote regional innovation and support the achievement of the Sustainable Development Goals (SDGs).
Program and Activities
Over three days, Casablanca will become a meeting point for digital experts, decision-makers, entrepreneurs, and innovators. EMECEXPO 2025 will feature:
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High-level conferences led by industry thought leaders.
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Practical workshops tailored to current business challenges.
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Live demonstrations and exhibitions showcasing the most innovative solutions.
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Startup area: a showcase of emerging innovation, offering young companies the opportunity to present projects, meet investors and strategic partners, and participate in competitions highlighting promising entrepreneurial initiatives.
Objectives of the 2025 Edition
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Foster a dynamic environment for strategic exchanges and innovation.
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Position Casablanca as a key hub for synergies and opportunities.
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Provide companies with enhanced visibility and access to an influential network of decision-makers.
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Allow visitors to explore a unique environment for information, discovery, and inspiration.
Registration
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Official website: www.emecexpo.com
Organizer
Subgenios is an agency specialized in the organization of professional events (PCO) and the development of digital communication strategies. With a focus on proximity and innovation, the agency supports its clients in designing, planning, and implementing tailored solutions aimed at strengthening their visibility and enhancing their brand image.
Areas of expertise
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Event Management: Subgenios designs and organizes a wide range of professional formats, including conferences, trade shows, corporate events, seminars, team-building activities, and incentive programs, emphasizing creativity, organizational excellence, and meaningful engagement.
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Digital: The agency provides comprehensive services in website creation, mobile app development, web marketing, and search engine optimization (SEO), helping clients improve their online visibility and digital performance.
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Audiovisual: Subgenios produces corporate films, video capsules, photo and video reports, web commercials, and live broadcasts, combining creative vision with technical expertise.
Philosophy and approach
Driven by a genuine passion for its work, Subgenios prioritizes close collaboration with its clients and the sharing of unique experiences. This approach enables the creation of meaningful events and high-impact communication campaigns, turning every project into a celebration of its clients’ success.
