BCP Group and Seniors Plus, a pioneer in services dedicated to seniors in Morocco, announce the signing of a strategic partnership for the launch of TIQQA under the name BLADI TIQQA, an exclusive service offering for Moroccans Worldwide, designed to meet the needs of seniors aged 60 and over.
Exclusively marketed to the Moroccans Worldwide clientele of the BCP Group, BLADI TIQQA is the solution designed by Seniors Plus to promote autonomy, well-being, and quality of life for individuals aged 60 and over. The operational implementation of this partnership is ensured by Maroc Assistance Internationale, a historical partner of Seniors Plus and a key player in the assistance industry.
An alliance serving Moroccans Worldwide
Through this partnership, the BCP Group continues its historical commitment to Moroccans Worldwide by enriching its range of solutions beyond traditional banking services.
This initiative combines the expertise of the BCP Group with Moroccans Worldwide and the know-how of Seniors Plus in services dedicated to seniors, with a common ambition: to enable Moroccans Worldwide to benefit from innovative solutions that promote the well-being, autonomy, and quality of life of seniors over 60 years old.
An offer designed to meet the needs of seniors
Developed by Seniors Plus, TIQQA is the first Moroccan solution dedicated to individuals over 60 years old. Structured around three complementary pillars – Health and Safety, Active Life, and Practical Life – it offers a range of services designed to promote autonomy, enhance well-being, and support seniors in their daily lives.
Under the brand BLADI TIQQA, this offer includes a wide range of activities in several cities in the Kingdom, home assistance services, administrative support, daily assistance, and a concierge service available 24/7. This allows Moroccans Worldwide to provide seniors with solutions that enable them to live with confidence and autonomy.
Complementary expertise serving a common ambition
This partnership illustrates the complementarity of the three partners. The BCP Group provides its historical expertise with Moroccans Worldwide as well as its distribution network.
Seniors Plus provides its know-how in the design and development of innovative solutions dedicated to seniors, with the ambition of improving their quality of life in a sustainable way.
Maroc Assistance Internationale, for its part, ensures the operational implementation of this partnership and its deployment.
Idriss Bensmail, General Manager of the BCP Group’s Retail Bank, declares: “For over sixty years, the BCP Group has been accompanying Moroccans Worldwide in the moments that matter most to them. With BLADI TIQQA, we go beyond the banking relationship by offering them a concrete solution that meets the needs of seniors over 60 years old. Our ambition is simple: to offer them more peace of mind, even thousands of kilometers away.”
Tarik Hajji, President and CEO of Seniors Plus, states: “This partnership with the BCP Group, a leading reference for Moroccans Worldwide, is an important step in the development of Seniors Plus. It is a partnership with a leading institution that complements our deployment strategy by making TIQQA accessible to Moroccans Worldwide, a community that has a strong demand for solutions dedicated to seniors. We are proud to realize this ambition alongside the Banque Populaire Group.”
Abdelmalek Mouatadid, General Manager of Maroc Assistance Internationale, emphasizes: “As a key player in assistance and a historical partner of Seniors Plus, we are proud to support the operational deployment of BLADI TIQQA. This partnership reflects our constant desire to innovate in order to offer Moroccans Worldwide increasingly smooth, digitized, and service-oriented journeys.”
Through this partnership, the BCP Group and Seniors Plus reaffirm their common ambition to offer innovative solutions that meet the expectations of Moroccans Worldwide. By combining their expertise, they contribute to the development of a service offering dedicated to the sustainable well-being of seniors aged 60 and over in Morocco.
