After being listed on the Egyptian Stock Exchange (EGX) in June, becoming the first consumer credit company to enter this market, ValU has received initial approval from the Central Bank of Jordan to launch its Buy Now, Pay Later (BNPL) services in the country.
The company emphasizes that Jordan represents a rapidly growing market for digital financial services, with consumers increasingly seeking accessible payment tools tailored to their needs.
“Expanding into Jordan with our BNPL services is a major step forward, unlocking new opportunities for consumers and merchants,” said Habiba Naguib, Valu’s Market Expansion and Strategy Director.
This expansion is part of the fintech’s regional strategy, which experienced rapid growth in 2024 with a 66.5% increase in activity, reaching a 25% market share in Egypt and a net profit of around $9 million. With over 9 million annual transactions and recently licensed as a fintech by the Egyptian Financial Regulatory Authority (FRA), ValU offers a fully digital experience.
ValU also strengthened its financial capabilities by recently closing a $22 million securitized bond issuance as part of a $340 million global program, supporting its rapid development.
ValU’s BNPL platform offers installment payment plans in various sectors such as retail, electronics, and healthcare, allowing consumers to make purchases without having to pay the full amount immediately. This model aims to facilitate access to financing and diversify purchasing options.
