A new page is turned, another is written with determination and ambition. The Brown Family, led by the vision of Mr. Eddie Ford BROWN, shareholder and former Regional CEO French-speaking Africa of Prudential Africa, announces the total takeover of activities resulting from the joint venture between Prudential plc and the Beneficial Group, initiated in 2019, and the birth of a new entity: Belife Insurance.
As a result of a strategic decision shared with Prudential Plc, this turning point marks the Brown Family’s commitment to continue the mission initiated since 1974 in Africa.
All of Prudential Plc’s operations in French-speaking Africa, particularly in Ivory Coast, Cameroon, and Togo, will continue under a new identity: Belife Insurance!
“This change is not a simple transition. It is the beginning of a new dynamic, driven by our passion for Africa, and by a clear vision: to become a leader in insurance in Africa, more agile and closer to its employees and customers,” said Eddie Brown, CEO of Belife Insurance.
Belife Insurance is a pan-African company focused on the future but rooted in over 50 years of history. Belife Insurance’s ambition is to value talents to build a company of excellence.
Belife Insurance is a company that puts its customers at the heart of its decisions, with a sincere desire to always offer its community the best.
Belife Insurance is also a committed, dynamic commercial force, proud to accompany African families at every stage of their lives, with integrity, listening, and expertise.
Today, a new page opens for the company: a chapter marked by audacity, ambition, and opportunities with Belife Insurance.
About Belife Insurance
Belife Insurance is a pan-African insurance group founded by Mr. Allen BROWN Sr, heir to a know-how rooted in Africa since 1974. Present in Ivory Coast, Cameroon, and Togo, Belife Insurance was born from the full acquisition of Prudential Plc’s operations in French-speaking Africa. More than an insurer, Belife Insurance is the symbol of a new generation of African companies: independent, ambitious, and deeply human. Through its continental vision, operational excellence, customer proximity, and spirit of innovation, Belife Insurance aims to redefine industry standards.
Belife Insurance’s commitment is clear: to build stronger, more agile, and closer insurance for and with Africans.
