Global Mind Consulting has been awarded the Best Public Relations Consulting Firm in Africa at the 12th edition of ASCOM – The Aces of Communication and Marketing, held in Abidjan on July 10, 2025.
This prestigious award was presented to Seynabou DIA SALL, Founder and CEO of the firm, by H.E. El Hadji Daouda NIANG, Ambassador of Senegal to Côte d’Ivoire, and Mr. Michel Russel LOHORE, president-founder of ASCOM.
A strategic award in a changing sector
Under the theme “Talents, major drivers of performance,” this edition of ASCOM comes at a time of strong economic growth in Africa, where communication is becoming a central vector of sovereignty, structuring, and transformation.
This award recognizes a clear positioning: making strategic communication and public relations pillars of African influence, both locally and internationally.
Pan-African expertise deployed for nearly 15 years
Founded nearly 15 years ago, Global Mind Consulting is now present in Dakar, Libreville, Paris, and Dubai, and operates in over 20 countries in Africa and around the world.
The firm supports public institutions, large companies, international organizations, and influential figures on critical issues such as:
– Strategic positioning
– Reputation management
– Impact narration
– Crisis communication
– Relations with the media and stakeholders
Among its clients are the West African Development Bank (BOAD), the BGFIBank Group, Africa Finance Corporation, the Arab Bank for Economic Development in Africa (BADEA), the World Bank, and the Dubai Oil Days.
A strong ambition: restoring Africa’s power to tell its own story
In her speech, Seynabou DIA SALL emphasized that this award is not an end but a confirmation. It is time for Africa to take control of its narratives, trust its talents, and assert its voices on the global stage.
She also made a strong call for African communication professionals:
“Sovereignty is not only built on resources. It is built on narratives. It is time to train, invest in, and promote those who bring our continent’s words, images, and symbols to life. Because a continent without a mastered narrative is a continent without a compass.”
A rigorous and committed vision for a shining Africa
This distinction highlights a unique vision of the profession upheld by Global Mind Consulting:
– Strategic, as a lever for transformation, influence, and image diplomacy;
– Demanding, based on rigor, method, and measurable impact;
– Committed, rooted in the realities of the continent and oriented towards the future;
– Pan-African, placing talent, storytelling, and trust at the heart of change.
