From Dakar to the world’s luxury capitals, from strategic marketing to committed entrepreneurship, Victorine Sarr embodies this new generation of African executives who transform their international trajectory into high-impact projects. Founder and CEO of Lyvv Cosmetics, she is now part of the entrepreneurs selected to participate in “Les Nouveaux Boss”, the TV5Monde show that highlights the talents shaping the African economy of tomorrow. This selection, organized in Cotonou, brings together several profiles of entrepreneurs from the continent, with Claude Borna as a recognized figure in the African creative and entrepreneurial ecosystem serving as a judge.
For Senegal, this participation resonates as a national pride: to see a native of the country proudly representing an African vision of beauty on an international media stage.
From Dakar to the world: a trajectory of excellence
Born in Dakar, Victorine Sarr grew up in an environment where ambition is combined early on with resilience. After studies focused on marketing, she built a solid international career. She worked for over eight years in leading groups such as Apple and L’Oréal, where she honed her expertise in brand strategy, innovation, and premium marketing. She complemented this journey with an MBA at ISG Paris, specializing in strategic marketing and luxury, enhancing her understanding of the codes and requirements of the global beauty industry.
But despite her success in major multinationals, the call of entrepreneurship remains constant.
Lyvv Cosmetics: an African response to a global market
It is from this dual Senegalese and international culture that Lyvv Cosmetics is born, a brand of unisex clean beauty, designed primarily for melanin-rich skins. Against the tide of a long-standardized industry, Victorine Sarr chooses to create a brand that celebrates authenticity, diversity, and transparency.
Lyvv Cosmetics goes beyond offering cosmetic products. The brand carries a vision: every skin tone is beautiful when respected, every consumer deserves products adapted to their skin and responsible for the planet.
Today, Lyvv Cosmetics is present in six countries, and its products are listed notably on Amazon US, confirming the international appeal of a brand born from an African perspective on global beauty.
An entrepreneur driven by mentoring and mentorship
Victorine Sarr emphasizes the importance of mentoring, an essential pillar of her journey. She attributes much of her success to the mentors she has met around the world, who encouraged her to step out of her comfort zone and believe in the legitimacy of her vision.
In turn, through Lyvv Cosmetics, she engages in a logic of transmission and collective elevation, inspiring a new generation of African entrepreneurs (especially women) to transform their personal experiences into structuring projects.
“Les Nouveaux Boss”: a strategic showcase
Her participation in “Les Nouveaux Boss” on TV5Monde marks a new step. The show, followed in many African countries and internationally, highlights entrepreneurs capable of combining economic vision, social impact, and global ambition.
For Victorine Sarr, this exposure is not only personal. It provides increased visibility to Lyvv Cosmetics, promotes an African discourse on clean and inclusive beauty, and reminds that the talents of the continent can compete with global standards without denying their identity.
When Senegal inspires the world
Through Victorine Sarr, a certain idea of Senegal is expressed: that of a country of creativity, audacity, and discreet but powerful leadership. Her journey illustrates an increasingly visible reality: African executives trained internationally are physically or symbolically returning to invest in projects with global impact.
Her trajectory reminds us that, sometimes, the greatest revolutions stem from a personal story, deeply rooted in the land but resolutely turned towards the future.
