Zimbabwe has just set a new national record for tobacco production, with over 300 million kilograms of leaves sold since the opening of the marketing season in March, for a value exceeding one billion US dollars, announced the Zimbabwean Tobacco Industry and Marketing Board (TIMB) on Wednesday, June 18.
This volume surpasses the previous record of 296 million kilograms reached in 2023, confirming a remarkable growth in the sector. “The 2025 season is historic. As of June 18, Zimbabwe has officially crossed the threshold of 300 million kilograms of tobacco sold,” said Chelesani Tsarwe, TIMB’s public affairs manager.
According to the regulatory body, this performance not only illustrates the resilience of the sector, but also the hard work of all actors throughout the value chain. However, TIMB emphasizes that record volumes are not an end in themselves. The focus is now on local processing, improving farmers’ incomes, diversifying outlets, and adopting sustainable practices.
Launched in 2021, the strategic plan for transforming the tobacco sector aims to increase annual production to 300 million kilograms while building a $5 billion industry by 2025.
A flagship product of the national economy, Zimbabwean tobacco is mainly exported to markets such as China and South Africa, significantly contributing to export revenues and the livelihoods of rural populations.
Although Zimbabwe has achieved a record tobacco production, the sector faces several major challenges. Low local processing limits added value, while small-scale farmers remain poorly paid. The country heavily relies on foreign markets, particularly China and South Africa, making it vulnerable to external shocks. Additionally, the industry is facing increasing pressure related to public health issues and global anti-tobacco policies. Environmental impacts, such as deforestation, as well as the effects of climate change, also threaten the sector’s sustainability. Finally, improvements are needed in regulation, transparency, and governance.
