{"id":494914,"date":"2026-10-22T21:53:02","date_gmt":"2026-10-22T21:53:02","guid":{"rendered":"https:\/\/www.financialafrik.com\/en\/2026\/10\/22\/senegal-banks-apbef-sn-adopts-a-new-visual-identity\/"},"modified":"2026-10-22T21:53:08","modified_gmt":"2026-10-22T21:53:08","slug":"senegal-banks-apbef-sn-adopts-a-new-visual-identity","status":"publish","type":"post","link":"https:\/\/www.financialafrik.com\/en\/2026\/10\/22\/senegal-banks-apbef-sn-adopts-a-new-visual-identity\/","title":{"rendered":"Senegal, banks: APBEF-SN adopts a new visual identity"},"content":{"rendered":"<div class=\"pdfprnt-buttons pdfprnt-buttons-post pdfprnt-top-bottom-left\"><\/div><p>The Professional Association of Banks and Financial Institutions of Senegal (APBEF-SN) announces the change of its visual identity, now built around the baobab tree as its emblem and the slogan &#8220;The voice of the Senegalese banking sector&#8221;.<br \/>\nAn iconic figure of Senegalese heritage, the baobab tree evokes both anchoring, solidity, and transmission. It also refers to the spirit of the p\u00e9nc, a traditional space for gathering, exchange, and consultation. Through this choice, the Association reaffirms its vocation to bring together its members and to promote dialogue and unity.<br \/>\nThe slogan &#8220;The voice of the Senegalese banking sector&#8221; is an extension of this: it reflects its mission to speak, on behalf of all its members, with a collective, representative, and responsible voice to public authorities, regulators, partners, and users of banking services. This evolution is part of the modernization of its communication tools and reflects the Association&#8217;s desire to get closer to its stakeholders and make a useful, responsible, and accessible voice heard. It is accompanied by the development of its digital presence through its accounts.<br \/>\nThese platforms will allow the dissemination of its news, make its publications and sectoral data more accessible, highlight initiatives, contributions, and the impact of the profession, while developing educational content on the professions, operations, and challenges of the banking sector.<\/p>\n<p>About<br \/>\nEstablished in 1965, the Professional Association of Banks and Financial Institutions of Senegal (APBEF-SN) is the umbrella organization of banks and financial institutions operating in Senegal. Its purpose is to represent the profession to authorities and social actors, to safeguard the interests of its members, ethics, governance, and compliance rules. It contributes to professional training and the production of sectoral studies and statistics.<\/p>\n<div class=\"pdfprnt-buttons pdfprnt-buttons-post pdfprnt-top-bottom-left\"><\/div>","protected":false},"excerpt":{"rendered":"<p>The Professional Association of Banks and Financial Institutions of Senegal (APBEF-SN) announces the change of its visual identity, now built around the baobab tree as its emblem and the slogan &#8220;The voice of the Senegalese banking sector&#8221;. An iconic figure of Senegalese heritage, the baobab tree evokes both anchoring, solidity, and transmission. It also refers<\/p>\n","protected":false},"author":537202,"featured_media":451927,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[12065],"tags":[],"class_list":["post-494914","post","type-post","status-publish","format-standard","has-post-thumbnail","category-press-releases","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Senegal, banks: APBEF-SN adopts a new visual identity - Financial Afrik<\/title>\n<meta name=\"description\" content=\"Headed by Adama Wade and his team of 20 journalists, Kapital Afrik offers strategic and financial information to executives and managers. The aim of Kapital Afrik is to provide financial and political news, give priority to human entrepreneurial experiences, lend life to economic policies, givemeaning to statistics. Our \u201cexaggerated pretensions\u201d inspire us. We will strive, and gradually, to conceive, comfort and reach them. Three versions, three approaches and a global vision. The website is constantly on the news. The newsletter relays information every morning to executives, bankers, university financiers, students. The monthly edition analyzes the information and explains the setbacks. A single credo initiates our journalistic approach: information = actors, facts = a pluralistic vision. 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