{"id":494660,"date":"2026-10-05T23:43:32","date_gmt":"2026-10-05T23:43:32","guid":{"rendered":"https:\/\/www.financialafrik.com\/en\/2026\/10\/05\/monetization-of-meta-content-in-cote-divoire-an-african-precedent-in-the-making\/"},"modified":"2026-10-05T23:43:38","modified_gmt":"2026-10-05T23:43:38","slug":"monetization-of-meta-content-in-cote-divoire-an-african-precedent-in-the-making","status":"publish","type":"post","link":"https:\/\/www.financialafrik.com\/en\/2026\/10\/05\/monetization-of-meta-content-in-cote-divoire-an-african-precedent-in-the-making\/","title":{"rendered":"Monetization of Meta content in C\u00f4te d&#8217;Ivoire: an African precedent in the making"},"content":{"rendered":"<div class=\"pdfprnt-buttons pdfprnt-buttons-post pdfprnt-top-bottom-left\"><\/div>\n<p class=\"wp-block-paragraph\">By <strong>Rapha\u00ebl Nkolwoudou Afane<\/strong>, PhD in Law (PhD &#8211; Universit\u00e9 Paris Cit\u00e9), Contract Manager at Teragone Solutions, Paris &#8211; France<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The decision of Ivorian authorities to engage in a process with Meta to open up the monetization of digital content is probably one of the most structuring regulatory initiatives in the African creative ecosystem in recent years. After several months of technical experimentation requested by the Ivorian government, the tests were deemed successful, paving the way for direct remuneration of content creators on Facebook and Instagram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">South Africa serves as a precedent in terms of access to monetization on digital platforms, as its creators have been benefiting from international programs on YouTube, Meta, or TikTok for several years. However, C\u00f4te d&#8217;Ivoire appears as the first Francophone African state to have initiated a structured institutional approach with Meta to obtain the opening of the local market for the monetization of digital content. In this respect, the Ivorian experience is less an economic first than an innovation in digital governance, as the real innovation is not the monetization itself, but the intervention of the state as a facilitator for national creators to access revenues from global platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond the economic stakes, this approach raises a real legal question: how to ensure African creators fair access to revenues generated by global digital platforms when many monetization programs are still geographically limited?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A major step for African digital sovereignty<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to information shared after the meeting on October 1, 2026, in Abidjan, Ivorian authorities and Meta representatives continue their work to define access criteria, remuneration modalities, and regulatory compliance mechanisms before the official launch of the system. When it comes to actual access to monetization on digital platforms, South Africa has significantly preceded C\u00f4te d&#8217;Ivoire. The important nuance here is that the Ivorian approach is innovative not because it is the first African country to benefit from monetization, but because it is an institutional approach negotiated directly with Meta, involving several ministries and the audiovisual regulatory authority.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This initiative is part of the National Development Plan (NDP) 2026-2030, which aims to:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 formalize the digital economy;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 create sustainable jobs;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 structure cultural and creative industries;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 improve the remuneration of local creators.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f4te d&#8217;Ivoire could thus become a model for negotiation between an African state and a major global platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What are the monetization methods at Meta?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although the specific criteria applicable to C\u00f4te d&#8217;Ivoire are not yet publicly known, international experience already allows anticipating the main conditions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Compliance with monetization policies<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every creator must comply with:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Facebook and Instagram community rules;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 rules regarding original content;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 copyright requirements;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Meta&#8217;s advertising policies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Account eligibility<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta generally verifies:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 account seniority;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 absence of sanctions;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 quality of publications;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 geographical location;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 audience authenticity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Remuneration methods<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Revenues can come from:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 ads integrated into videos;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Facebook Reels;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 paid subscriptions;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Facebook Stars;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 performance bonuses;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 commercial partnerships with brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Practices elsewhere: lessons for Africa<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. The YouTube model is a global reference<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The YouTube Partner Program (YPP) remains the most mature system today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Access conditions<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To access advertising revenues:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 1,000 subscribers;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 4,000 hours of watch time in 12 months<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">or<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 10 million Shorts views in 90 days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Revenues<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creators receive a share of advertising revenues, YouTube Premium subscriptions, super chats, channel memberships, and merchandising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>African example<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creators based in Nigeria, Kenya, South Africa, or Morocco already primarily live off YouTube revenues, sometimes more than from local advertising contracts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lesson for African states<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Payments should be accessible locally via:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 national bank accounts;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Mobile Money operators;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 simplified taxation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. TikTok: a still geographically restrictive system<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Creator Rewards program remains limited to a few countries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2026, officially covered markets include:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 United States;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 United Kingdom;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 France;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Germany;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Japan;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 South Korea;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Brazil;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Mexico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Main conditions<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 minimum age of 18;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 10,000 subscribers;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 100,000 views in the last 30 days;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 original content;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 videos over one minute long.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lesson for Africa<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The TikTok example shows that the absence of institutional dialogue with platforms can keep entire regions out of remuneration programs. The Ivorian strategy could help avoid this exclusion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. The X model (formerly Twitter)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The X platform has developed revenue sharing mechanisms for creators. Traditionally required criteria include:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Premium subscription;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 subscriber threshold;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 minimum impression volume;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 platform-compliant account.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since 2026, X has been gradually moving its creators towards a program called &#8220;Original Content Rewards&#8221; that values original content and engagement quality more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lesson<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Platforms now tend to reward not just view volumes, but:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 originality;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 informative value;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 audience loyalty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Legal lessons for African states<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Ivorian experience could serve as a regional model. Several recommendations emerge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Negotiate framework agreements with platforms<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Governments can:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 request geographical expansion of programs;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 ensure local payment methods;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 facilitate tax obligations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Create legal recognition for digital creators<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Content creators should be able to benefit from:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 professional status;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 social protection;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 an adapted tax regime;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 strengthened intellectual property rights.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Develop dispute resolution mechanisms<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regulatory authorities could intervene in case of:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 abusive demonetization;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 arbitrary account closures;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 payment disputes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Encourage algorithmic transparency<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since revenues heavily rely on algorithms, states have an interest in demanding more transparency on:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 qualification criteria;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 revenue calculation methods;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 reasons for suspension.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conclusion<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Ivorian initiative marks a major evolution in African digital law. For the first time, a state seems to have obtained from a major global platform the gradual opening of a monetization system following structured institutional work with public authorities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If successful, this approach could serve as a reference for Senegal, Cameroon, Ghana, Benin, Togo, or the DRC. It demonstrates that beyond creators&#8217; demands, coordinated action by public authorities can help further integrate Africa into the global economy of creators, estimated today at several hundred billion dollars.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The real question is no longer whether African creators should be remunerated by platforms, but how to build a legal, fiscal, and economic framework ensuring fair and sustainable remuneration for their digital value.<\/p>\n<div class=\"pdfprnt-buttons pdfprnt-buttons-post pdfprnt-top-bottom-left\"><\/div>","protected":false},"excerpt":{"rendered":"<p>By Rapha\u00ebl Nkolwoudou Afane, PhD in Law (PhD &#8211; Universit\u00e9 Paris Cit\u00e9), Contract Manager at Teragone Solutions, Paris &#8211; France The decision of Ivorian authorities to engage in a process with Meta to open up the monetization of digital content is probably one of the most structuring regulatory initiatives in the African creative ecosystem in<\/p>\n","protected":false},"author":536766,"featured_media":451927,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[16412,12046],"tags":[],"class_list":["post-494660","post","type-post","status-publish","format-standard","has-post-thumbnail","category-contribution","category-leaders-en","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Monetization of Meta content in C\u00f4te d&#039;Ivoire: an African precedent in the making - Financial Afrik<\/title>\n<meta name=\"description\" content=\"Headed by Adama Wade and his team of 20 journalists, Kapital Afrik offers strategic and financial information to executives and managers. 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