{"id":488473,"date":"2026-02-13T12:24:19","date_gmt":"2026-02-13T12:24:19","guid":{"rendered":"https:\/\/www.financialafrik.com\/en\/2026\/02\/13\/kenya-safaricom-launches-a-stock-trading-app-via-m-pesa\/"},"modified":"2026-02-13T12:24:25","modified_gmt":"2026-02-13T12:24:25","slug":"kenya-safaricom-launches-a-stock-trading-app-via-m-pesa","status":"publish","type":"post","link":"https:\/\/www.financialafrik.com\/en\/2026\/02\/13\/kenya-safaricom-launches-a-stock-trading-app-via-m-pesa\/","title":{"rendered":"Kenya: Safaricom launches a stock trading app via M-PESA"},"content":{"rendered":"<div class=\"pdfprnt-buttons pdfprnt-buttons-post pdfprnt-top-bottom-left\"><\/div><p>Safaricom has launched Ziidi Trader, a service integrated into the M-PESA app that allows users to buy and sell stocks listed on the Nairobi Stock Exchange (NSE) directly from their mobile phone, without the need for a separate brokerage account.<\/p>\n<p>Users can access Ziidi Trader through the Financial Services section of M-PESA. All transactions are executed by Kestrel Capital, Safaricom&#8217;s exclusive partner, and settled directly via M-PESA. The platform also allows users to track real-time stock prices and create personalized watchlists.<\/p>\n<p>Ziidi Trader was tested in a pilot phase in late 2025 and builds on the Ziidi Money Market Fund launched in 2025. Kenya has over 34 million active M-PESA accounts, providing a large base of potential investors.<\/p>\n<p>The service aims to broaden individual investors&#8217; access to the NSE and facilitate financial inclusion by simplifying traditional trading procedures. However, some observers point out that the exclusive use of a single broker and the risk for novice investors remain issues to monitor.<\/p>\n<div class=\"pdfprnt-buttons pdfprnt-buttons-post pdfprnt-top-bottom-left\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Safaricom has launched Ziidi Trader, a service integrated into the M-PESA app that allows users to buy and sell stocks listed on the Nairobi Stock Exchange (NSE) directly from their mobile phone, without the need for a separate brokerage account. Users can access Ziidi Trader through the Financial Services section of M-PESA. All transactions are<\/p>\n","protected":false},"author":527297,"featured_media":488477,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"translated_post_url_fr":"https:\/\/www.financialafrik.com\/2026\/02\/12\/kenya-safaricom-lance-une-application-de-trading-dactions-via-m-pesa\/","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[12008,12012],"tags":[],"class_list":{"0":"post-488473","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-stock-exchanges","8":"category-telecoms-en","9":"pmpro-has-access"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kenya: Safaricom launches a stock trading app via M-PESA - Financial Afrik<\/title>\n<meta name=\"description\" content=\"Headed by Adama Wade and his team of 20 journalists, Kapital Afrik offers strategic and financial information to executives and managers. 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