{"id":485244,"date":"2025-09-22T10:26:41","date_gmt":"2025-09-22T10:26:41","guid":{"rendered":"https:\/\/www.financialafrik.com\/en\/?p=485244"},"modified":"2025-09-22T10:26:41","modified_gmt":"2025-09-22T10:26:41","slug":"in-japan-cote-divoire-showcases-its-identity-and-ambitions","status":"publish","type":"post","link":"https:\/\/www.financialafrik.com\/en\/2025\/09\/22\/in-japan-cote-divoire-showcases-its-identity-and-ambitions\/","title":{"rendered":"In Japan, C\u00f4te d\u2019Ivoire showcases its identity and ambitions"},"content":{"rendered":"
<\/div>

The Osaka 2025 World Expo represents a significant milestone in C\u00f4te d\u2019Ivoire\u2019s international strategy. At a time when world fairs serve as platforms for nations to express their identities, the West African country has framed its participation around the promotion of heritage and cultural diplomacy. This initiative forms part of a broader dynamic epitomised by 2024, a year marked by a series of events designed to strengthen Ivorian soft power and enhance the country\u2019s visibility on the global stage.<\/em><\/p>\n

In C\u00f4te d\u2019Ivoire, 2024 was most notably defined by the hosting of the Africa Cup of Nations, a major organisational and logistical challenge which has since substantially boosted the country\u2019s appeal. Stadiums, hotels, airports, transport infrastructure and tourist sites gave millions of visitors the chance to experience first-hand the scale of C\u00f4te d\u2019Ivoire\u2019s accelerated modernisation. The tournament acted as a showcase, revealing recent investments and positioning the country as a new flagship destination on the continent, not only in sport but also in economics and culture.<\/p>\n

In November of the same year, C\u00f4te d\u2019Ivoire welcomed contestants from the Miss France pageant during a promotional visit, under the slogan \u201cLand of Hospitality\u201d. The recognition of atti\u00e9k\u00e9 as part of UNESCO\u2019s Intangible Cultural Heritage list further contributed to this momentum.<\/p>\n

These initiatives align with the government programme \u201cSublime C\u00f4te d\u2019Ivoire\u201d, endowed with a budget of over 3,000 billion CFA francs, aimed at propelling the country into the top five African destinations.<\/p>\n

An international cultural showcase<\/strong><\/h2>\n

In Osaka, C\u00f4te d\u2019Ivoire staged its participation in grand fashion around its national pavilion, coordinated by C\u00f4te d\u2019Ivoire Export. Headed by Commissioner-General Mr Fadiga Kaladji, the agency is responsible for promoting and developing Ivorian exports of goods and services. Within the framework of the Expo, it oversaw cultural and commercial activities as well as diplomatic exchanges.<\/p>\n

\u201cThis Expo, under the theme \u2018Designing Future Society for Our Lives\u2019, is a unique platform, a global stage where nations share their vision, expertise, and aspirations for a better, more united and more sustainable world,\u201d said Mr Fadiga Kaladji.<\/p>\n

The \u201cIvorian Week\u201d, held from 9 to 15 June, offered opportunities for several bilateral economic meetings, particularly between the Minister of Trade and Industry, Dr Souleymane Diarrassouba, and his Japanese counterparts. The country\u2019s cultural heritage was also brought to the fore, with highlights including performances by the National Ballet of C\u00f4te d\u2019Ivoire and a series of concerts culminating in a show by composer and singer Alpha Blondy.<\/p>\n

Cuisine played a central role in promoting the made in C\u00f4te d\u2019Ivoire brand, with presentations of traditional dishes such as kabato with okra, choukouya, and atti\u00e9k\u00e9, recognised by UNESCO in 2024. Locally processed products were also showcased, including chocolate creations by chef Viviane Kouam\u00e9, reinforcing the value of local production. C\u00f4te d\u2019Ivoire also sought to raise awareness among visitors and international investors about the importance of its cocoa industry, which today accounts for 45% of global production.<\/p>\n

An economic forum complemented the pavilion\u2019s activities, positioning C\u00f4te d\u2019Ivoire as a gateway to the West African market. Key topics included foreign direct investment, sustainable technologies, urban infrastructure and innovation. The aim was to move beyond traditional agricultural exports and foster a more diversified economy.<\/p>\n

A long-term strategy driven by cultural diplomacy<\/strong><\/h2>\n

Unlike many African nations that focus their strategy solely on economic policy, C\u00f4te d\u2019Ivoire recognises the power of cultural and heritage-based soft power for its development.<\/p>\n

Participation in the Osaka Expo forms part of the National Development Plan, one of whose pillars seeks to reduce dependence on the primary sector (coffee, cocoa, rubber) by diversifying growth drivers. Tourism, promoted through presentations of the Sublime C\u00f4te d\u2019Ivoire strategy to Japanese investors and officials, has been positioned as a strategic link in this diversification effort. \u201cThis strategy aims to make tourism a lever for growth, job creation and international influence,\u201d explained Mr Fadiga Kaladji.<\/p>\n

The authorities also envision a role for cultural and creative industries. The notable growth of the audiovisual sector, driven by domestic demand and a flourishing local output, illustrates its potential to generate both jobs and economic activity. In Osaka, Ivorian video game company Paradise Game partnered with leading Japanese firm Happy Life Design Lab to develop innovative digital and cultural content.<\/p>\n

\n
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The Osaka 2025 World Expo represents a significant milestone in C\u00f4te d\u2019Ivoire\u2019s international strategy. At a time when world fairs serve as platforms for nations to express their identities, the West African country has framed its participation around the promotion of heritage and cultural diplomacy. This initiative forms part of a broader dynamic epitomised by<\/p>\n","protected":false},"author":536766,"featured_media":485245,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"pmpro_default_level":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"translated_post_url_fr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[12040,12046],"tags":[20788,16195],"class_list":{"0":"post-485244","1":"post","2":"type-post","3":"status-publish","4":"format-aside","5":"has-post-thumbnail","7":"category-international-institutions","8":"category-leaders-en","9":"tag-cote-divoire-2","10":"tag-japan","11":"post_format-post-format-aside","12":"pmpro-has-access"},"yoast_head":"\nIn Japan, C\u00f4te d\u2019Ivoire showcases its identity and ambitions - Financial Afrik<\/title>\n<meta name=\"description\" content=\"Headed by Adama Wade and his team of 20 journalists, Kapital Afrik offers strategic and financial information to executives and managers. 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