{"id":483070,"date":"2025-07-23T07:33:15","date_gmt":"2025-07-23T07:33:15","guid":{"rendered":"https:\/\/www.financialafrik.com\/en\/2025\/07\/23\/the-brown-family-takes-control-of-prudential-beneficial-entities-in-french-speaking-africa-and-launches-belife-insurance\/"},"modified":"2025-07-23T07:33:22","modified_gmt":"2025-07-23T07:33:22","slug":"the-brown-family-takes-control-of-prudential-beneficial-entities-in-french-speaking-africa-and-launches-belife-insurance","status":"publish","type":"post","link":"https:\/\/www.financialafrik.com\/en\/2025\/07\/23\/the-brown-family-takes-control-of-prudential-beneficial-entities-in-french-speaking-africa-and-launches-belife-insurance\/","title":{"rendered":"The Brown Family takes control of Prudential Beneficial entities in French-speaking Africa and launches Belife Insurance"},"content":{"rendered":"
<\/div>

A new page is turned, another is written with determination and ambition. The Brown Family, led by the vision of Mr. Eddie Ford BROWN, shareholder and former Regional CEO French-speaking Africa of Prudential Africa, announces the total takeover of activities resulting from the joint venture between Prudential plc and the Beneficial Group, initiated in 2019, and the birth of a new entity: Belife Insurance.<\/p>\n

As a result of a strategic decision shared with Prudential Plc, this turning point marks the Brown Family’s commitment to continue the mission initiated since 1974 in Africa.<\/p>\n

All of Prudential Plc’s operations in French-speaking Africa, particularly in Ivory Coast, Cameroon, and Togo, will continue under a new identity: Belife Insurance!<\/p>\n

“This change is not a simple transition. It is the beginning of a new dynamic, driven by our passion for Africa, and by a clear vision: to become a leader in insurance in Africa, more agile and closer to its employees and customers,” said Eddie Brown, CEO of Belife Insurance.<\/p>\n

Belife Insurance is a pan-African company focused on the future but rooted in over 50 years of history. Belife Insurance’s ambition is to value talents to build a company of excellence.<\/p>\n

Belife Insurance is a company that puts its customers at the heart of its decisions, with a sincere desire to always offer its community the best.<\/p>\n

Belife Insurance is also a committed, dynamic commercial force, proud to accompany African families at every stage of their lives, with integrity, listening, and expertise.<\/p>\n

Today, a new page opens for the company: a chapter marked by audacity, ambition, and opportunities with Belife Insurance.<\/p>\n

About Belife Insurance<\/p>\n

Belife Insurance is a pan-African insurance group founded by Mr. Allen BROWN Sr, heir to a know-how rooted in Africa since 1974. Present in Ivory Coast, Cameroon, and Togo, Belife Insurance was born from the full acquisition of Prudential Plc’s operations in French-speaking Africa. More than an insurer, Belife Insurance is the symbol of a new generation of African companies: independent, ambitious, and deeply human. Through its continental vision, operational excellence, customer proximity, and spirit of innovation, Belife Insurance aims to redefine industry standards.<\/p>\n

Belife Insurance’s commitment is clear: to build stronger, more agile, and closer insurance for and with Africans.<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

A new page is turned, another is written with determination and ambition. The Brown Family, led by the vision of Mr. Eddie Ford BROWN, shareholder and former Regional CEO French-speaking Africa of Prudential Africa, announces the total takeover of activities resulting from the joint venture between Prudential plc and the Beneficial Group, initiated in 2019,<\/p>\n","protected":false},"author":537202,"featured_media":483071,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"translated_post_url_fr":"https:\/\/www.financialafrik.com\/2025\/07\/23\/la-famille-brown-prend-le-controle-des-entites-prudential-beneficial-en-afrique-francophone-et-lance-belife-insurance\/","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[12591,16200,12065],"tags":[],"class_list":["post-483070","post","type-post","status-publish","format-standard","has-post-thumbnail","category-feature","category-insurance","category-press-releases","pmpro-has-access"],"yoast_head":"\nThe Brown Family takes control of Prudential Beneficial entities in French-speaking Africa and launches Belife Insurance - Financial Afrik<\/title>\n<meta name=\"description\" content=\"Headed by Adama Wade and his team of 20 journalists, Kapital Afrik offers strategic and financial information to executives and managers. 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