{"id":482087,"date":"2025-06-26T09:49:56","date_gmt":"2025-06-26T09:49:56","guid":{"rendered":"https:\/\/www.financialafrik.com\/en\/2025\/06\/26\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\/"},"modified":"2025-06-26T10:20:19","modified_gmt":"2025-06-26T10:20:19","slug":"elizabeth-rossiello-ceo-and-founder-of-aza-finance","status":"publish","type":"post","link":"https:\/\/www.financialafrik.com\/en\/2025\/06\/26\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\/","title":{"rendered":"An exclusive interview with Elizabeth Rossiello, CEO and founder of AZA Finance"},"content":{"rendered":"
<\/div>

As AZA Finance prepares to join forces with the Uruguayan giant dLocal, its founder, Elizabeth Rossiello, discusses with Financial Afrik the strategic stakes of this acquisition, the expected synergies on the continent, and the future of the African fintech sector.<\/p>\n

<\/p>\n

in-depth conversation driven by a single ambition: to make cross-border finance frictionless for underserved African markets.<\/span><\/span><\/strong><\/p>\n

 <\/p>\n

Could you briefly introduce AZA Finance, its history, mission, and operational structure?<\/strong><\/p>\n

I started the company in Nairobi in 2013 as BitPesa. We initially used digital currency and mobile money to scale cross-border payments in Africa. As our volume of transactions grew, we expanded beyond cryptocurrencies to offer a comprehensive suite of foreign exchange (FX) and payment solutions across major African and G20 currencies. By 2019, we rebranded as AZA Finance to reflect our expanded offerings and broader focus on facilitating financial transactions in frontier markets. Our mission is to accelerate economic growth in Africa by providing accessible and efficient fintech for cross-border payments, foreign exchange, and treasury services. We\u2019ve made this possible through both our payments API and our web platform.<\/p>\n

It was recently announced that the Uruguayan fintech dLocal is considering acquiring AZA Finance. Can you explain the strategic context of this operation?<\/strong><\/p>\n

In 11 years, we have built the most extensive and efficient trading desk for foreign exchange of fiat and stablecoins in Africa. This provides liquidity in African and G20 currencies to global fintechs, businesses, banks, telcos, and NGOs. Joining dLocal connects us to even more markets through their massive global platform, creating more opportunities for our clients \u2014 pending regulatory approval of the acquisition, of course.<\/span><\/span><\/p>\n

Why did you choose dLocal as the acquiring partner, and how did the negotiations evolve?<\/strong><\/p>\n

AZA and dLocal actually formed a strategic partnership earlier this year, expanding the service offerings of both organizations through a cross-selling strategy – including better payment processing, increased reach, and enhanced financial services. It was a natural choice: dLocal’s robust cross-border payment infrastructure and our capabilities in foreign exchange and regional licensing network complement each other perfectly. The acquisition would allow us to bring more efficient cross-border payments to a larger number of businesses. I cannot provide more details on the negotiations as we are still awaiting regulatory approval, but I can say that dLocal’s leadership is fully committed to Africa and frontier markets. It is a pleasure to collaborate with them as strategic partners.<\/p>\n

How do you plan to integrate AZA\u2019s technology stack, platforms, and teams into dLocal\u2019s organization?<\/span><\/strong><\/p>\n

At AZA, we\u2019ve always believed that successful integration is about preserving what works while leveraging the strengths of a larger platform. One such aspect here is our team \u2014 all of whom will be staying on, pending regulatory approval of the deal. This is great for maintaining institutional knowledge and efficiency.<\/span><\/span><\/p>\n

We will have more to say on integration later on, but the priority is remaining online, efficient, and without interruption for all of our customers. Over time, every client\/customer of dLocal and AZA would enjoy access to a broader global network. Both of our companies are focused on frontier markets \u2014 integration should be seamless, given our alignment on strategy and mission.<\/span><\/span><\/p>\n

What synergies do you expect, especially in Nigeria, Kenya, and South Africa, to accelerate presence and adoption?<\/span><\/span><\/strong><\/p>\n

These are markets where we\u2019ve spent years building deep liquidity and trust. For example, Nigeria is Africa\u2019s largest economy but also one of its most complex for foreign exchange. AZA\u2019s proprietary engine already optimizes USD\/NGN liquidity. With dLocal\u2019s global merchant base, I predict that Nigerian businesses will be able to access faster settlements and broader payout options.<\/span><\/span><\/p>\n

For Kenya, it\u2019s the expansion of service, especially with mobile money. AZA\u2019s direct integrations mean dLocal can now offer global merchants instant KES payouts<\/span><\/span>,<\/span><\/span>something even big players struggle with. This is a game-changer for gig platforms, SaaS, and e-commerce companies.<\/span><\/span><\/p>\n

In South Africa, AZA\u2019s rails simplify both foreign exchange of ZAR as well as fast, low-cost ZAR payouts. Connecting more businesses and trading partners with this service means even more volume coming to South African businesses.<\/span><\/span><\/p>\n

\u00a0How do you see this acquisition enhancing your social impact and financial inclusion efforts across African communities?<\/span><\/span><\/strong><\/p>\n

Being acquired by dLocal would mean an acceleration of the mission we\u2019ve championed since AZA\u2019s founding: to make cross-border finance frictionless for underserved African markets.<\/span><\/span><\/p>\n

There are many ways we could enhance our impact further, but two I am particularly excited about are financial stability for entrepreneurs and job creation. The ability to get paid on time and exchange between currencies quickly is a lifeline to businesses everywhere \u2014 but especially in Africa, where settlement and exchange can be high friction. Being able to expand frictionless settlement and connect more markets is key.<\/span><\/span><\/p>\n

Additionally, this acquisition is a great data point for other fintechs scaling in Africa (or wanting to expand to the continent). It sends a clear message that building in and for African markets is both viable and valuable<\/span><\/span>, <\/span><\/span>creating real opportunities for growth, innovation, and local impact.<\/span><\/span><\/p>\n

Could you share your view on key fintech trends in Africa right now, such as stablecoins usage, mobile-money interoperability, or SME treasury innovation, and how AZA + dLocal will respond to them?<\/span><\/span><\/strong><\/p>\n

Three trends that are shaping African fintech right now are stablecoins, virtual account creation, and using AI for compliance checks.<\/span><\/span><\/p>\n

On stablecoins: we\u2019ve known for some time these are helpful for facilitating cross-border trade. But their real utility hinges on having seamless off-ramps to local currencies. AZA has painstakingly built this infrastructure over the years (always in regions with appropriate regulatory approvals\/licensing), and having more of these off-ramps means businesses could instantly receive spendable fiat currencies as the result of stablecoin intra-country or international transfers. Stablecoins also help solve for dollar liquidity crunches, which can significantly increase FX costs.<\/span><\/span><\/p>\n

What assurances are you offering to long-standing AZA clients regarding seamless service continuity and maintained service quality?<\/span><\/span> And <\/span><\/span>what <\/span><\/span>your<\/span><\/span> major objectives in the coming months?<\/span><\/span><\/strong><\/p>\n

We want to assure our clients that their FX and payments services will continue without interruption and, pending regulatory approval of the dLocal acquisition, our clients can expect even better options and support. For example, with more payout\/pay-in options and more competitive rates.<\/span><\/span><\/p>\n

Overall, though, we are assuring our clients that there will be no interruption to their operations<\/span><\/span>, <\/span><\/span>not even to their account manager\/point of contact. The priority remains the seamless and efficient operation of their business (and thus, their payments, settlement, and foreign exchange).<\/span><\/span><\/p>\n

We remain strategic partners and continue to push forward with this work to bring our clients\/customers even better pricing and services for their cross-border payments. Otherwise, we will remain focused on our individual objectives until we receive regulatory approval of the acquisition being able to go forward.<\/span><\/span><\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

As AZA Finance prepares to join forces with the Uruguayan giant dLocal, its founder, Elizabeth Rossiello, discusses with Financial Afrik the strategic stakes of this acquisition, the expected synergies on the continent, and the future of the African fintech sector.<\/p>\n","protected":false},"author":527297,"featured_media":482088,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"translated_post_url_fr":"https:\/\/www.financialafrik.com\/2025\/06\/26\/elizabeth-rossiello-pdg-et-fondatrice-daza-finance\/","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[12591],"tags":[],"class_list":{"0":"post-482087","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-feature","8":"pmpro-has-access"},"yoast_head":"\nAn exclusive interview with Elizabeth Rossiello, CEO and founder of AZA Finance - Financial Afrik<\/title>\n<meta name=\"description\" content=\"Headed by Adama Wade and his team of 20 journalists, Kapital Afrik offers strategic and financial information to executives and managers. The aim of Kapital Afrik is to provide financial and political news, give priority to human entrepreneurial experiences, lend life to economic policies, givemeaning to statistics. Our \u201cexaggerated pretensions\u201d inspire us. We will strive, and gradually, to conceive, comfort and reach them. Three versions, three approaches and a global vision. The website is constantly on the news. The newsletter relays information every morning to executives, bankers, university financiers, students. The monthly edition analyzes the information and explains the setbacks. A single credo initiates our journalistic approach: information = actors, facts = a pluralistic vision. We aspire to neutrality, but we assume our subjectivity\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.financialafrik.com\/en\/2025\/06\/26\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An exclusive interview with Elizabeth Rossiello, CEO and founder of AZA Finance\" \/>\n<meta property=\"og:description\" content=\"Headed by Adama Wade and his team of 20 journalists, Kapital Afrik offers strategic and financial information to executives and managers. The aim of Kapital Afrik is to provide financial and political news, give priority to human entrepreneurial experiences, lend life to economic policies, givemeaning to statistics. Our \u201cexaggerated pretensions\u201d inspire us. We will strive, and gradually, to conceive, comfort and reach them. Three versions, three approaches and a global vision. The website is constantly on the news. The newsletter relays information every morning to executives, bankers, university financiers, students. The monthly edition analyzes the information and explains the setbacks. A single credo initiates our journalistic approach: information = actors, facts = a pluralistic vision. We aspire to neutrality, but we assume our subjectivity\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.financialafrik.com\/en\/2025\/06\/26\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\/\" \/>\n<meta property=\"og:site_name\" content=\"Financial Afrik\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FinancialAfrik\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-26T09:49:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-26T10:20:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.financialafrik.com\/en\/wp-content\/uploads\/2025\/06\/IMG_0489.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1179\" \/>\n\t<meta property=\"og:image:height\" content=\"783\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amadjigu\u00e9ne Ndoye\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Financialafrik\" \/>\n<meta name=\"twitter:site\" content=\"@Financialafrik\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amadjigu\u00e9ne Ndoye\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2025\\\/06\\\/26\\\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2025\\\/06\\\/26\\\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\\\/\"},\"author\":{\"name\":\"Amadjigu\u00e9ne Ndoye\",\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/#\\\/schema\\\/person\\\/f66e9fe5987f7fd0dbfb373d8fb91a1a\"},\"headline\":\"An exclusive interview with Elizabeth Rossiello, CEO and founder of AZA Finance\",\"datePublished\":\"2025-06-26T09:49:56+00:00\",\"dateModified\":\"2025-06-26T10:20:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2025\\\/06\\\/26\\\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\\\/\"},\"wordCount\":1150,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2025\\\/06\\\/26\\\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/IMG_0489.jpeg\",\"articleSection\":[\"Featured\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2025\\\/06\\\/26\\\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2025\\\/06\\\/26\\\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\\\/\",\"url\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2025\\\/06\\\/26\\\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\\\/\",\"name\":\"An exclusive interview with Elizabeth Rossiello, CEO and founder of AZA Finance - Financial Afrik\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2025\\\/06\\\/26\\\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2025\\\/06\\\/26\\\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/IMG_0489.jpeg\",\"datePublished\":\"2025-06-26T09:49:56+00:00\",\"dateModified\":\"2025-06-26T10:20:19+00:00\",\"description\":\"Headed by Adama Wade and his team of 20 journalists, Kapital Afrik offers strategic and financial information to executives and managers. The aim of Kapital Afrik is to provide financial and political news, give priority to human entrepreneurial experiences, lend life to economic policies, givemeaning to statistics. Our \u201cexaggerated pretensions\u201d inspire us. We will strive, and gradually, to conceive, comfort and reach them. Three versions, three approaches and a global vision. The website is constantly on the news. The newsletter relays information every morning to executives, bankers, university financiers, students. The monthly edition analyzes the information and explains the setbacks. A single credo initiates our journalistic approach: information = actors, facts = a pluralistic vision. We aspire to neutrality, but we assume our subjectivity\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2025\\\/06\\\/26\\\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2025\\\/06\\\/26\\\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/IMG_0489.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/IMG_0489.jpeg\",\"width\":1179,\"height\":783},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/\",\"name\":\"Kapital Afrik\",\"description\":\"All African finance\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/#organization\",\"name\":\"Kapital Afrik | All African finance\",\"url\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.kapitalafrik.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/logo-430x76-kapital-afrik-.png\",\"contentUrl\":\"https:\\\/\\\/www.kapitalafrik.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/logo-430x76-kapital-afrik-.png\",\"width\":1740,\"height\":266,\"caption\":\"Kapital Afrik | All African finance\"},\"image\":{\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/FinancialAfrik\\\/\",\"https:\\\/\\\/x.com\\\/Financialafrik\",\"https:\\\/\\\/www.instagram.com\\\/financialafrikbusiness\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/financial-afrik\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCSeoXcgLHLSVaKqMP7cQaJQ\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/#\\\/schema\\\/person\\\/f66e9fe5987f7fd0dbfb373d8fb91a1a\",\"name\":\"Amadjigu\u00e9ne Ndoye\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8d7d9cafede3a94c9f1068d029d1232acc37d81be4aa2bca89b0bf511d116301?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8d7d9cafede3a94c9f1068d029d1232acc37d81be4aa2bca89b0bf511d116301?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8d7d9cafede3a94c9f1068d029d1232acc37d81be4aa2bca89b0bf511d116301?s=96&d=blank&r=g\",\"caption\":\"Amadjigu\u00e9ne Ndoye\"},\"description\":\"Economic journalist with a Master\u2019s degree in Communication and Journalism from the Higher Institute of Information and Communication Sciences in Dakar (ISSIC). Avid reader and music enthusiast. Feminist at heart and passionate about fashion.\",\"url\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/author\\\/amadjiguene\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"An exclusive interview with Elizabeth Rossiello, CEO and founder of AZA Finance - Financial Afrik","description":"Headed by Adama Wade and his team of 20 journalists, Kapital Afrik offers strategic and financial information to executives and managers. The aim of Kapital Afrik is to provide financial and political news, give priority to human entrepreneurial experiences, lend life to economic policies, givemeaning to statistics. Our \u201cexaggerated pretensions\u201d inspire us. We will strive, and gradually, to conceive, comfort and reach them. Three versions, three approaches and a global vision. The website is constantly on the news. The newsletter relays information every morning to executives, bankers, university financiers, students. The monthly edition analyzes the information and explains the setbacks. A single credo initiates our journalistic approach: information = actors, facts = a pluralistic vision. We aspire to neutrality, but we assume our subjectivity","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.financialafrik.com\/en\/2025\/06\/26\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\/","og_locale":"en_US","og_type":"article","og_title":"An exclusive interview with Elizabeth Rossiello, CEO and founder of AZA Finance","og_description":"Headed by Adama Wade and his team of 20 journalists, Kapital Afrik offers strategic and financial information to executives and managers. The aim of Kapital Afrik is to provide financial and political news, give priority to human entrepreneurial experiences, lend life to economic policies, givemeaning to statistics. Our \u201cexaggerated pretensions\u201d inspire us. We will strive, and gradually, to conceive, comfort and reach them. Three versions, three approaches and a global vision. The website is constantly on the news. The newsletter relays information every morning to executives, bankers, university financiers, students. The monthly edition analyzes the information and explains the setbacks. A single credo initiates our journalistic approach: information = actors, facts = a pluralistic vision. We aspire to neutrality, but we assume our subjectivity","og_url":"https:\/\/www.financialafrik.com\/en\/2025\/06\/26\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\/","og_site_name":"Financial Afrik","article_publisher":"https:\/\/www.facebook.com\/FinancialAfrik\/","article_published_time":"2025-06-26T09:49:56+00:00","article_modified_time":"2025-06-26T10:20:19+00:00","og_image":[{"width":1179,"height":783,"url":"https:\/\/www.financialafrik.com\/en\/wp-content\/uploads\/2025\/06\/IMG_0489.jpeg","type":"image\/jpeg"}],"author":"Amadjigu\u00e9ne Ndoye","twitter_card":"summary_large_image","twitter_creator":"@Financialafrik","twitter_site":"@Financialafrik","twitter_misc":{"Written by":"Amadjigu\u00e9ne Ndoye","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.financialafrik.com\/en\/2025\/06\/26\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\/#article","isPartOf":{"@id":"https:\/\/www.financialafrik.com\/en\/2025\/06\/26\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\/"},"author":{"name":"Amadjigu\u00e9ne Ndoye","@id":"https:\/\/www.financialafrik.com\/en\/#\/schema\/person\/f66e9fe5987f7fd0dbfb373d8fb91a1a"},"headline":"An exclusive interview with Elizabeth Rossiello, CEO and founder of AZA Finance","datePublished":"2025-06-26T09:49:56+00:00","dateModified":"2025-06-26T10:20:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.financialafrik.com\/en\/2025\/06\/26\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\/"},"wordCount":1150,"commentCount":0,"publisher":{"@id":"https:\/\/www.financialafrik.com\/en\/#organization"},"image":{"@id":"https:\/\/www.financialafrik.com\/en\/2025\/06\/26\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\/#primaryimage"},"thumbnailUrl":"https:\/\/www.financialafrik.com\/en\/wp-content\/uploads\/2025\/06\/IMG_0489.jpeg","articleSection":["Featured"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.financialafrik.com\/en\/2025\/06\/26\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.financialafrik.com\/en\/2025\/06\/26\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\/","url":"https:\/\/www.financialafrik.com\/en\/2025\/06\/26\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\/","name":"An exclusive interview with Elizabeth Rossiello, CEO and founder of AZA Finance - Financial Afrik","isPartOf":{"@id":"https:\/\/www.financialafrik.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.financialafrik.com\/en\/2025\/06\/26\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\/#primaryimage"},"image":{"@id":"https:\/\/www.financialafrik.com\/en\/2025\/06\/26\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\/#primaryimage"},"thumbnailUrl":"https:\/\/www.financialafrik.com\/en\/wp-content\/uploads\/2025\/06\/IMG_0489.jpeg","datePublished":"2025-06-26T09:49:56+00:00","dateModified":"2025-06-26T10:20:19+00:00","description":"Headed by Adama Wade and his team of 20 journalists, Kapital Afrik offers strategic and financial information to executives and managers. The aim of Kapital Afrik is to provide financial and political news, give priority to human entrepreneurial experiences, lend life to economic policies, givemeaning to statistics. Our \u201cexaggerated pretensions\u201d inspire us. We will strive, and gradually, to conceive, comfort and reach them. Three versions, three approaches and a global vision. The website is constantly on the news. The newsletter relays information every morning to executives, bankers, university financiers, students. The monthly edition analyzes the information and explains the setbacks. A single credo initiates our journalistic approach: information = actors, facts = a pluralistic vision. We aspire to neutrality, but we assume our subjectivity","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.financialafrik.com\/en\/2025\/06\/26\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.financialafrik.com\/en\/2025\/06\/26\/elizabeth-rossiello-ceo-and-founder-of-aza-finance\/#primaryimage","url":"https:\/\/www.financialafrik.com\/en\/wp-content\/uploads\/2025\/06\/IMG_0489.jpeg","contentUrl":"https:\/\/www.financialafrik.com\/en\/wp-content\/uploads\/2025\/06\/IMG_0489.jpeg","width":1179,"height":783},{"@type":"WebSite","@id":"https:\/\/www.financialafrik.com\/en\/#website","url":"https:\/\/www.financialafrik.com\/en\/","name":"Kapital Afrik","description":"All African finance","publisher":{"@id":"https:\/\/www.financialafrik.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.financialafrik.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.financialafrik.com\/en\/#organization","name":"Kapital Afrik | All African finance","url":"https:\/\/www.financialafrik.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.financialafrik.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.kapitalafrik.com\/wp-content\/uploads\/2020\/06\/logo-430x76-kapital-afrik-.png","contentUrl":"https:\/\/www.kapitalafrik.com\/wp-content\/uploads\/2020\/06\/logo-430x76-kapital-afrik-.png","width":1740,"height":266,"caption":"Kapital Afrik | All African finance"},"image":{"@id":"https:\/\/www.financialafrik.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/FinancialAfrik\/","https:\/\/x.com\/Financialafrik","https:\/\/www.instagram.com\/financialafrikbusiness\/","https:\/\/www.linkedin.com\/in\/financial-afrik\/","https:\/\/www.youtube.com\/channel\/UCSeoXcgLHLSVaKqMP7cQaJQ\/"]},{"@type":"Person","@id":"https:\/\/www.financialafrik.com\/en\/#\/schema\/person\/f66e9fe5987f7fd0dbfb373d8fb91a1a","name":"Amadjigu\u00e9ne Ndoye","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8d7d9cafede3a94c9f1068d029d1232acc37d81be4aa2bca89b0bf511d116301?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8d7d9cafede3a94c9f1068d029d1232acc37d81be4aa2bca89b0bf511d116301?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8d7d9cafede3a94c9f1068d029d1232acc37d81be4aa2bca89b0bf511d116301?s=96&d=blank&r=g","caption":"Amadjigu\u00e9ne Ndoye"},"description":"Economic journalist with a Master\u2019s degree in Communication and Journalism from the Higher Institute of Information and Communication Sciences in Dakar (ISSIC). Avid reader and music enthusiast. Feminist at heart and passionate about fashion.","url":"https:\/\/www.financialafrik.com\/en\/author\/amadjiguene\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.financialafrik.com\/en\/wp-content\/uploads\/2025\/06\/IMG_0489.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.financialafrik.com\/en\/wp-json\/wp\/v2\/posts\/482087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.financialafrik.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.financialafrik.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.financialafrik.com\/en\/wp-json\/wp\/v2\/users\/527297"}],"replies":[{"embeddable":true,"href":"https:\/\/www.financialafrik.com\/en\/wp-json\/wp\/v2\/comments?post=482087"}],"version-history":[{"count":0,"href":"https:\/\/www.financialafrik.com\/en\/wp-json\/wp\/v2\/posts\/482087\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.financialafrik.com\/en\/wp-json\/wp\/v2\/media\/482088"}],"wp:attachment":[{"href":"https:\/\/www.financialafrik.com\/en\/wp-json\/wp\/v2\/media?parent=482087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.financialafrik.com\/en\/wp-json\/wp\/v2\/categories?post=482087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.financialafrik.com\/en\/wp-json\/wp\/v2\/tags?post=482087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}