{"id":464060,"date":"2018-12-06T14:45:43","date_gmt":"2018-12-06T14:45:43","guid":{"rendered":"https:\/\/en.financialafrik.com\/?p=464060"},"modified":"2018-12-06T14:45:43","modified_gmt":"2018-12-06T14:45:43","slug":"when-world-leaders-convert-to-instagram","status":"publish","type":"post","link":"https:\/\/www.financialafrik.com\/en\/2018\/12\/06\/when-world-leaders-convert-to-instagram\/","title":{"rendered":"When world leaders convert to Instagram"},"content":{"rendered":"<div class=\"pdfprnt-buttons pdfprnt-buttons-post pdfprnt-top-bottom-left\"><\/div><p>The social network Instagram is increasingly adopted by world leaders. A study by the US communication agency BCW entitled &#8220;World Leaders on Instagram&#8221; tends to demonstrate this.<\/p>\n<p>The 2018 edition of the study, published on December 4, shows that 156 of the 193 UN member states have an official Instagram account, 16 more than in the previous study. And 92 heads of state, 48 heads of government and 36 foreign ministers have personal accounts on the social network.<\/p>\n<p>&#8220;Instagram has become the fastest growing social media network among world leaders, governments and foreign ministers. This is the third most-used social media platform after Twitter and Facebook, with 81% of the 193 UN member states active on the platform, &#8220;the study said.<\/p>\n<p>As of October 1, 2018, these accounts had a total number of 98.3 million followers and posted 98,372 messages in the past 12 months. These messages generated a total of 860.4 million interactions (comments and shares), &#8220;162 million (23%) more than the total number of Facebook interactions over the same period,&#8221; said Chad Latz, director of innovation at BCW.<\/p>\n<p>Indian Prime Minister Narendra Modi is the most followed leader on the network with 14.8 million followers, followed closely by Indonesian President Joko Widodo with 12.2 million people. The president of the United States, Donald Trump, comes in third place with 10 million people who follow him on his account. Then come Pope Francis (5.7 million people), Turkish President Recep Tayyip Erdo\u011fan and the White House account, each with more than 4 million followers.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-464064 aligncenter\" src=\"https:\/\/en.financialafrik.com\/wp-content\/uploads\/2018\/12\/Opera-Instantan\u00e9_2018-12-04_175619_twiplomacy.com_.png\" alt=\"\" width=\"526\" height=\"525\" srcset=\"https:\/\/www.financialafrik.com\/en\/wp-content\/uploads\/2018\/12\/Opera-Instantan\u00e9_2018-12-04_175619_twiplomacy.com_.png 453w, https:\/\/www.financialafrik.com\/en\/wp-content\/uploads\/2018\/12\/Opera-Instantan\u00e9_2018-12-04_175619_twiplomacy.com_-150x150.png 150w, https:\/\/www.financialafrik.com\/en\/wp-content\/uploads\/2018\/12\/Opera-Instantan\u00e9_2018-12-04_175619_twiplomacy.com_-300x300.png 300w, https:\/\/www.financialafrik.com\/en\/wp-content\/uploads\/2018\/12\/Opera-Instantan\u00e9_2018-12-04_175619_twiplomacy.com_-421x420.png 421w\" sizes=\"(max-width: 526px) 100vw, 526px\" \/><\/p>\n<p>On the continent, Ghanaian President Nana Akufo-Addo is the most followed sub-Saharan leader on the Instagram platform, with 431,000 followers, far ahead of Rwandan President Paul Kagame and Nigerian President Muhammadu Buhari, each of whom has 160 followers. 000 followers.<\/p>\n<p>&#8220;Instagram is not the most appropriate social network to pass political statements of great importance, but Instagram Stories now seems to be the secondary channel of digital diplomacy, where leaders meet, greet and tag, &#8220;notes Chad Latz.<\/p>\n<div class=\"pdfprnt-buttons pdfprnt-buttons-post pdfprnt-top-bottom-left\"><\/div>","protected":false},"excerpt":{"rendered":"<p>The social network Instagram is increasingly adopted by world leaders. A study by the US communication agency BCW entitled &#8220;World Leaders on Instagram&#8221; tends to demonstrate this. The 2018 edition of the study, published on December 4, shows that 156 of the 193 UN member states have an official Instagram account, 16 more than in<\/p>\n","protected":false},"author":536501,"featured_media":464065,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"pmpro_default_level":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"translated_post_url_fr":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[12046],"tags":[15707,15708],"class_list":["post-464060","post","type-post","status-publish","format-aside","has-post-thumbnail","category-leaders-en","tag-instagram","tag-world-leaders","post_format-post-format-aside","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>When world leaders convert to Instagram - Financial Afrik<\/title>\n<meta name=\"description\" content=\"Headed by Adama Wade and his team of 20 journalists, Kapital Afrik offers strategic and financial information to executives and managers. The aim of Kapital Afrik is to provide financial and political news, give priority to human entrepreneurial experiences, lend life to economic policies, givemeaning to statistics. Our \u201cexaggerated pretensions\u201d inspire us. We will strive, and gradually, to conceive, comfort and reach them. Three versions, three approaches and a global vision. The website is constantly on the news. The newsletter relays information every morning to executives, bankers, university financiers, students. The monthly edition analyzes the information and explains the setbacks. A single credo initiates our journalistic approach: information = actors, facts = a pluralistic vision. 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We aspire to neutrality, but we assume our subjectivity\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.financialafrik.com\/en\/2018\/12\/06\/when-world-leaders-convert-to-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Financial Afrik\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FinancialAfrik\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-06T14:45:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.financialafrik.com\/en\/wp-content\/uploads\/2018\/12\/Twiplomacy-Instagram-Cover-2018-696x365.png\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jean-Mermoz Konandi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Financialafrik\" \/>\n<meta name=\"twitter:site\" content=\"@Financialafrik\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jean-Mermoz Konandi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2018\\\/12\\\/06\\\/when-world-leaders-convert-to-instagram\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2018\\\/12\\\/06\\\/when-world-leaders-convert-to-instagram\\\/\"},\"author\":{\"name\":\"Jean-Mermoz Konandi\",\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/#\\\/schema\\\/person\\\/f7e87efc1ab99d63f5a67e33445172c5\"},\"headline\":\"When world leaders convert to Instagram\",\"datePublished\":\"2018-12-06T14:45:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2018\\\/12\\\/06\\\/when-world-leaders-convert-to-instagram\\\/\"},\"wordCount\":312,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2018\\\/12\\\/06\\\/when-world-leaders-convert-to-instagram\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/Twiplomacy-Instagram-Cover-2018-696x365.png\",\"keywords\":[\"Instagram\",\"world leaders\"],\"articleSection\":[\"Leaders\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2018\\\/12\\\/06\\\/when-world-leaders-convert-to-instagram\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2018\\\/12\\\/06\\\/when-world-leaders-convert-to-instagram\\\/\",\"url\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2018\\\/12\\\/06\\\/when-world-leaders-convert-to-instagram\\\/\",\"name\":\"When world leaders convert to Instagram - Financial Afrik\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2018\\\/12\\\/06\\\/when-world-leaders-convert-to-instagram\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2018\\\/12\\\/06\\\/when-world-leaders-convert-to-instagram\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/Twiplomacy-Instagram-Cover-2018-696x365.png\",\"datePublished\":\"2018-12-06T14:45:43+00:00\",\"description\":\"Headed by Adama Wade and his team of 20 journalists, Kapital Afrik offers strategic and financial information to executives and managers. 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