{"id":462966,"date":"2018-10-23T15:14:02","date_gmt":"2018-10-23T14:14:02","guid":{"rendered":"https:\/\/en.financialafrik.com\/?p=462966"},"modified":"2018-10-23T15:14:02","modified_gmt":"2018-10-23T14:14:02","slug":"the-oilibya-group-unveils-its-new-visual-identity-in-africa","status":"publish","type":"post","link":"https:\/\/www.financialafrik.com\/en\/2018\/10\/23\/the-oilibya-group-unveils-its-new-visual-identity-in-africa\/","title":{"rendered":"The OiLibya group unveils its new visual identity in Africa"},"content":{"rendered":"<div class=\"pdfprnt-buttons pdfprnt-buttons-post pdfprnt-top-bottom-left\"><\/div><p>The pan-African group OiLibya unveiled a new logo, a new visual identity and a new customer experience called &#8220;Ola Energy&#8221; at a press conference held Tuesday (October 16th) in Dakar.<\/p>\n<p>Indeed, the group has opted for a new look to better position itself on the market for the distribution and marketing of petroleum products in Africa. It is also changing its brand for its pan-African distribution network of more than 1,100 service stations across 17 African countries, becoming &#8220;Ola Energy&#8221;.<\/p>\n<p>According to its managers, &#8220;Ola Energy, like the other subsidiaries of the group, will put more emphasis on customer service excellence, while offering new and expanded ranges of products and services to better respond to the changing nature of customer service. needs of its customers.<\/p>\n<p>The Group also announces that it will &#8220;remain faithful to its reputation as a pan-African distributor of quality fuels and lubricants recognized by customers, meeting the highest international standards in this area&#8221;.<\/p>\n<p>The new brand will initially be launched in several pilot service stations across eight network countries: Cameroon, C\u00f4te d&#8217;Ivoire, Egypt, Kenya, Morocco, Reunion, Tunisia and Senegal. This will be followed by progressive deployment throughout the network.<\/p>\n<p>Returning to the new visual identity, officials said the new logo is a stylized representation of Africa, &#8220;continent that shapes the identity of the group.&#8221; &#8220;The blue color symbolizes excellence and quality, the orange color is reminiscent of energy and vitality, all crossed from north to south by a white line that represents the roads on which we serve our customers daily. The white background finally emphasizes again the quality and the clarity &#8220;, one indicates.<\/p>\n<div class=\"pdfprnt-buttons pdfprnt-buttons-post pdfprnt-top-bottom-left\"><\/div>","protected":false},"excerpt":{"rendered":"<p>The pan-African group OiLibya unveiled a new logo, a new visual identity and a new customer experience called &#8220;Ola Energy&#8221; at a press conference held Tuesday (October 16th) in Dakar. Indeed, the group has opted for a new look to better position itself on the market for the distribution and marketing of petroleum products in<\/p>\n","protected":false},"author":533179,"featured_media":462969,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"pmpro_default_level":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"translated_post_url_fr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[12028],"tags":[12322,15538,15539],"class_list":{"0":"post-462966","1":"post","2":"type-post","3":"status-publish","4":"format-aside","5":"has-post-thumbnail","7":"category-energy","8":"tag-africa-en","9":"tag-oilibya","10":"tag-ola-energy","11":"post_format-post-format-aside","12":"pmpro-has-access"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The OiLibya group unveils its new visual identity in Africa - Financial Afrik<\/title>\n<meta name=\"description\" content=\"Headed by Adama Wade and his team of 20 journalists, Kapital Afrik offers strategic and financial information to executives and managers. The aim of Kapital Afrik is to provide financial and political news, give priority to human entrepreneurial experiences, lend life to economic policies, givemeaning to statistics. Our \u201cexaggerated pretensions\u201d inspire us. We will strive, and gradually, to conceive, comfort and reach them. Three versions, three approaches and a global vision. The website is constantly on the news. The newsletter relays information every morning to executives, bankers, university financiers, students. The monthly edition analyzes the information and explains the setbacks. A single credo initiates our journalistic approach: information = actors, facts = a pluralistic vision. We aspire to neutrality, but we assume our subjectivity\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.financialafrik.com\/en\/2018\/10\/23\/the-oilibya-group-unveils-its-new-visual-identity-in-africa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The OiLibya group unveils its new visual identity in Africa\" \/>\n<meta property=\"og:description\" content=\"Headed by Adama Wade and his team of 20 journalists, Kapital Afrik offers strategic and financial information to executives and managers. The aim of Kapital Afrik is to provide financial and political news, give priority to human entrepreneurial experiences, lend life to economic policies, givemeaning to statistics. Our \u201cexaggerated pretensions\u201d inspire us. 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We aspire to neutrality, but we assume our subjectivity\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.financialafrik.com\/en\/2018\/10\/23\/the-oilibya-group-unveils-its-new-visual-identity-in-africa\/\" \/>\n<meta property=\"og:site_name\" content=\"Financial Afrik\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FinancialAfrik\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-23T14:14:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.financialafrik.com\/en\/wp-content\/uploads\/2018\/10\/1-M.-Ibrahim-Bugaighis-de\u0301voile-la-nouvelle-marque-OLA-Energy-1-696x371.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"371\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ndeye Magatte Kebe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Financialafrik\" \/>\n<meta name=\"twitter:site\" content=\"@Financialafrik\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ndeye Magatte Kebe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2018\\\/10\\\/23\\\/the-oilibya-group-unveils-its-new-visual-identity-in-africa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2018\\\/10\\\/23\\\/the-oilibya-group-unveils-its-new-visual-identity-in-africa\\\/\"},\"author\":{\"name\":\"Ndeye Magatte Kebe\",\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/#\\\/schema\\\/person\\\/55de6f6c153173c36b1543ff83ebe25e\"},\"headline\":\"The OiLibya group unveils its new visual identity in Africa\",\"datePublished\":\"2018-10-23T14:14:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2018\\\/10\\\/23\\\/the-oilibya-group-unveils-its-new-visual-identity-in-africa\\\/\"},\"wordCount\":278,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2018\\\/10\\\/23\\\/the-oilibya-group-unveils-its-new-visual-identity-in-africa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/1-M.-Ibrahim-Bugaighis-de\u0301voile-la-nouvelle-marque-OLA-Energy-1-696x371.jpg\",\"keywords\":[\"Africa\",\"OiLibya\",\"Ola Energy\"],\"articleSection\":[\"Energy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2018\\\/10\\\/23\\\/the-oilibya-group-unveils-its-new-visual-identity-in-africa\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2018\\\/10\\\/23\\\/the-oilibya-group-unveils-its-new-visual-identity-in-africa\\\/\",\"url\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2018\\\/10\\\/23\\\/the-oilibya-group-unveils-its-new-visual-identity-in-africa\\\/\",\"name\":\"The OiLibya group unveils its new visual identity in Africa - Financial Afrik\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2018\\\/10\\\/23\\\/the-oilibya-group-unveils-its-new-visual-identity-in-africa\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/2018\\\/10\\\/23\\\/the-oilibya-group-unveils-its-new-visual-identity-in-africa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.financialafrik.com\\\/en\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/1-M.-Ibrahim-Bugaighis-de\u0301voile-la-nouvelle-marque-OLA-Energy-1-696x371.jpg\",\"datePublished\":\"2018-10-23T14:14:02+00:00\",\"description\":\"Headed by Adama Wade and his team of 20 journalists, Kapital Afrik offers strategic and financial information to executives and managers. 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