{"id":460093,"date":"2018-05-17T14:33:06","date_gmt":"2018-05-17T14:33:06","guid":{"rendered":"https:\/\/en.financialafrik.com\/?p=460093"},"modified":"2018-05-17T14:33:06","modified_gmt":"2018-05-17T14:33:06","slug":"ecobanks-digital-strategy-leverages-digitalisation-for-scale-and-ubiquity-and-is-the-key-plank-in-its-ambition-to-be-the-top-consumer-financial-services-franchise-in-africa","status":"publish","type":"post","link":"https:\/\/www.financialafrik.com\/en\/2018\/05\/17\/ecobanks-digital-strategy-leverages-digitalisation-for-scale-and-ubiquity-and-is-the-key-plank-in-its-ambition-to-be-the-top-consumer-financial-services-franchise-in-africa\/","title":{"rendered":"Ecobank\u2019s digital strategy leverages digitalisation for scale and ubiquity and is the key plank in its ambition to be the top consumer financial services franchise in Africa"},"content":{"rendered":"<div class=\"pdfprnt-buttons pdfprnt-buttons-post pdfprnt-top-bottom-left\"><\/div><p>Ecobank (<a href=\"http:\/\/www.ecobank.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=fr&amp;q=http:\/\/www.ecobank.com\/&amp;source=gmail&amp;ust=1526650884716000&amp;usg=AFQjCNGy8WuBdAAr8v6CAZX73iKsD23j4Q\">www.Ecobank.com<\/a>) won the Best Digital Strategy Award at the Retail Banker International\u2019s prestigious awards ceremony held at the Waldorf Hilton Hotel in London last week.<\/p>\n<p>Ecobank\u2019s digital strategy leverages digitalisation for scale and ubiquity and is the key plank in its ambition to be the top consumer financial services franchise in Africa and to achieve its target of serving 100 million customers.<\/p>\n<p>The Ecobank Mobile App, which has already been downloaded by over 5 million people, is a unified banking app serving 33 African countries, enabling 24\/7 banking services and transactions in 18 different currencies and in four major languages: English, French, Portuguese and Spanish.<\/p>\n<p>Ade Ayeyemi, CEO of Ecobank said: \u201cThis award is a real vote of confidence for the hard work of everyone at Ecobank and the massive strides that we have made in meeting the changing ways that consumers are demanding to engage with their bank. I\u2019m delighted that Ecobank has achieved this recognition and rest assured that it will strengthen our determination to be the bank of choice for Africa by further developing our products and services to meet our customers\u2019 needs.\u201d<\/p>\n<p>\u201cEcobank\u2019s digital strategy leverages innovative technology to give Africans the convenience of 24\/7 banking wherever and whenever they want. As a pan-African bank we\u2019re absolutely committed to meeting the rapidly changing demands for convenience and functionality that Africans need and demand. It\u2019s part of our ethos and it is also a major step towards eradicating financial exclusion from the continent.\u201d<\/p>\n<p>Ecobank was also shortlisted at the Retail Banker International awards for:<\/p>\n<ul>\n<li>Best Payment Innovation for its Ecobank Xpress Cash which is a card-less withdrawal solution which is integrated in the Ecobank Mobile App and available in all 33 African countries where Ecobank operates; and for<\/li>\n<li>Product Innovation of the Year for its ground breaking Ecobank Mobile App.<\/li>\n<\/ul>\n<p><em>Distributed by APO Group on behalf of Ecobank.<\/em><\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><strong>Media Contact<\/strong>:<br \/>\nMireille Bokpe-Anoumou<br \/>\nGroup Communications Email:\u00a0<a href=\"mailto:MBokpe@Ecobank.com\">MBokpe@Ecobank.com<\/a><br \/>\nTel: +228 22 21 03 03<\/p>\n<p><strong>About Ecobank Transnational Incorporated (\u2018ETI\u2019 or \u2018The Group\u2019)\u00a0<\/strong><br \/>\nIncorporated in Lom\u00e9, Togo in 1988, Ecobank Transnational Incorporated (\u2018ETI\u2019) (<a href=\"http:\/\/www.ecobank.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=fr&amp;q=http:\/\/www.Ecobank.com&amp;source=gmail&amp;ust=1526650884716000&amp;usg=AFQjCNFbshcsA9EjPBM_3BNb4mCd5tDiqw\">www.Ecobank.com<\/a>) is the parent company of the leading independent pan-African banking group, Ecobank. It currently has a presence in 36 African countries, namely: Angola, Benin, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Congo (Brazzaville), Congo (Democratic Republic), C\u00f4te d\u2019Ivoire, Equatorial Guinea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea Bissau, Kenya, Liberia, Malawi, Mali, Mozambique, Niger, Nigeria, Rwanda, Sao Tome and Principe, Senegal, Sierra Leone, South Africa, South Sudan, Tanzania, Togo, Uganda, Zambia and Zimbabwe. The Group employs 15,930 people in 40 different countries in over 940 branches and offices. Ecobank is a full-service bank providing wholesale, retail, investment and transaction banking services and products to governments, financial institutions, multinationals, international organisations, medium, small and micro businesses and individuals. Additional information on Ecobank can be found at\u00a0<a href=\"http:\/\/www.ecobank.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=fr&amp;q=http:\/\/www.Ecobank.com&amp;source=gmail&amp;ust=1526650884716000&amp;usg=AFQjCNFbshcsA9EjPBM_3BNb4mCd5tDiqw\">www.Ecobank.com<\/a>.<\/p>\n<div class=\"pdfprnt-buttons pdfprnt-buttons-post pdfprnt-top-bottom-left\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Ecobank (www.Ecobank.com) won the Best Digital Strategy Award at the Retail Banker International\u2019s prestigious awards ceremony held at the Waldorf Hilton Hotel in London last week. Ecobank\u2019s digital strategy leverages digitalisation for scale and ubiquity and is the key plank in its ambition to be the top consumer financial services franchise in Africa and to<\/p>\n","protected":false},"author":527180,"featured_media":460094,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"pmpro_default_level":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[12065],"tags":[14918,14917],"class_list":["post-460093","post","type-post","status-publish","format-aside","has-post-thumbnail","category-press-releases","tag-digitalisation","tag-ecobanks-digital","post_format-post-format-aside","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ecobank\u2019s digital strategy leverages digitalisation for scale and ubiquity and is the key plank in its ambition to be the top consumer financial services franchise in Africa - Financial Afrik<\/title>\n<meta name=\"description\" content=\"Headed by Adama Wade and his team of 20 journalists, Kapital Afrik offers strategic and financial information to executives and managers. 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