{"id":459490,"date":"2018-04-18T15:49:47","date_gmt":"2018-04-18T14:49:47","guid":{"rendered":"https:\/\/en.financialafrik.com\/?p=459490"},"modified":"2018-04-18T15:49:47","modified_gmt":"2018-04-18T14:49:47","slug":"nigeria-mobile-money-struggles-to-find-its-brands","status":"publish","type":"post","link":"https:\/\/www.financialafrik.com\/en\/2018\/04\/18\/nigeria-mobile-money-struggles-to-find-its-brands\/","title":{"rendered":"Nigeria: mobile money struggles to find its brands"},"content":{"rendered":"<div class=\"pdfprnt-buttons pdfprnt-buttons-post pdfprnt-top-bottom-left\"><\/div><p>Only 1% of penetration rate, it is the sad score that realized the service mobile money in Nigeria after five years of activities in the country. A very low score that affects only about two million of Nigeria&#8217;s estimated 198 million people.<br \/>\nMeanwhile, Ghana and Kenya have penetration rates of 40% and 60% respectively.<br \/>\nAccording to some market observers, the bank-run model operated in Nigeria has not been able to adequately influence the initiative in the country. Nigeria currently hosts around 21 mobile money transfer operators, which include 15 non-bank operators and six banking operators who conduct business operations.<br \/>\n&#8220;Mobile money is nibbling at a one percent penetration rate in the country because it&#8217;s run by the banks. But in other regions, where the program is flourishing, it&#8217;s because it&#8217;s been run by mobile phone companies. As such, we need to redirect our attention and ensure that the right model is adopted appropriately, &#8220;said Executive Vice President of the Nigerian Communications Commission (NCC), Professor Umar Danbatta.<br \/>\n&#8220;If we want to improve Nigeria&#8217;s digital landscape, we need to relaunch the mobile ecosystem, which includes the mobile money system,&#8221; he said.<\/p>\n<div class=\"pdfprnt-buttons pdfprnt-buttons-post pdfprnt-top-bottom-left\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Only 1% of penetration rate, it is the sad score that realized the service mobile money in Nigeria after five years of activities in the country. A very low score that affects only about two million of Nigeria&#8217;s estimated 198 million people. Meanwhile, Ghana and Kenya have penetration rates of 40% and 60% respectively. According<\/p>\n","protected":false},"author":527297,"featured_media":459494,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"pmpro_default_level":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"translated_post_url_fr":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[12123],"tags":[3112,38],"class_list":{"0":"post-459490","1":"post","2":"type-post","3":"status-publish","4":"format-aside","5":"has-post-thumbnail","7":"category-monetics","8":"tag-mobile-money","9":"tag-nigeria","10":"post_format-post-format-aside","11":"pmpro-has-access"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nigeria: mobile money struggles to find its brands - Financial Afrik<\/title>\n<meta name=\"description\" content=\"Headed by Adama Wade and his team of 20 journalists, Kapital Afrik offers strategic and financial information to executives and managers. The aim of Kapital Afrik is to provide financial and political news, give priority to human entrepreneurial experiences, lend life to economic policies, givemeaning to statistics. Our \u201cexaggerated pretensions\u201d inspire us. We will strive, and gradually, to conceive, comfort and reach them. Three versions, three approaches and a global vision. The website is constantly on the news. The newsletter relays information every morning to executives, bankers, university financiers, students. The monthly edition analyzes the information and explains the setbacks. A single credo initiates our journalistic approach: information = actors, facts = a pluralistic vision. We aspire to neutrality, but we assume our subjectivity\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.financialafrik.com\/en\/2018\/04\/18\/nigeria-mobile-money-struggles-to-find-its-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nigeria: mobile money struggles to find its brands\" \/>\n<meta property=\"og:description\" content=\"Headed by Adama Wade and his team of 20 journalists, Kapital Afrik offers strategic and financial information to executives and managers. The aim of Kapital Afrik is to provide financial and political news, give priority to human entrepreneurial experiences, lend life to economic policies, givemeaning to statistics. Our \u201cexaggerated pretensions\u201d inspire us. We will strive, and gradually, to conceive, comfort and reach them. Three versions, three approaches and a global vision. The website is constantly on the news. The newsletter relays information every morning to executives, bankers, university financiers, students. The monthly edition analyzes the information and explains the setbacks. A single credo initiates our journalistic approach: information = actors, facts = a pluralistic vision. 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